Tia Ellis
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Tia Ellis
Founder & CEO, Wildflower Insight
Tia Ellis is the Founder and CEO of Wildflower Insight, a certified disabled, minority, and women-owned firm that empowers international CPG (consumer packaged goods) brands to successfully break into the U.S. retail market . With over a decade of experience in retail strategy, buyer negotiations, and brokerage, she has personally helped brands achieve more than $100 million in U.S. retail sales, making her a trusted mentor in the industry
Wildflower Insight, founded by Tia, offers structured programs like U.S. Retail Success, helping global brands navigate the complexities of logistics, pitch preparation, and buyer engagement in major outlets like Target, Whole Foods, and H‑E‑B. The company’s mission is to remove the guesswork from market entry, making U.S. retail more accessible and inclusive
Tia is also an experienced speaker at international industry events, such as the Gulfood 2025 summit and recent Global Chamber webinars, where she shares insights on pitch strategy, retail marketplace readiness, and global trade expansion.